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They also offer a VIP program that is free to join and comes with extra campaign promotion.As with all forums and online communities, it’s important to take advantage of forum signatures (can include a banner advertisement) and avatars to maximise the chance that other users check out your project.Finally, Buzz Feed is another often overlooked platform to promote your crowdfunding project for free.In the recent record-breaking Coolest Cooler Kickstarter campaign, Buzz Feed was one of the publication that helped spread the campaign across Facebook.
There are a lot of free ways that you can promote your Kickstarter, Indiegogo, Go Fund Me, or other type of crowdfunding project.The angle should take into account the publication’s audience and the topics that the journalist tends to write about. Your resume (or pitch in this case) should be tailored for each person you are sending it to emphasize what they will care about most.When you send the email to a journalist, keep it short and to the point, with a eye-catching subject line.You can start to create this list by researching the publications that similar crowdfunding projects have gotten into.Once you have your list together, you need to create an angle for your story and nail down what is unique about your company and product.
It’s more difficult to gauge the effectiveness of your PR outreach.